Branding & Website for Future SLTP

FUTURE SLTP is a first-of-its-kind educational consulting firm that specializes in personalized transition planning and social learning. Families with an IEP or 504 plan often face unique challenges when it comes to planning their student’s post-high school life, and FUTURE SLTP works with families to plan for and facilitate a successful transition.

Lyndsay Palach Shelton and I met several years ago while I was working in the communications department at a school district, and she reached out to me soon after I announced that I was launching Hopp Creative full-time to chat about her new venture.

Project Goals

Our main objective was to create a visual brand identity and website that accurately reflected the approachable professionalism of the firm, complete with messaging that would be easily understood by her target audience.

Process

We started off with a slight redesign of her logo to fix some small issues that kept the logo from being as flexible as needed, then moved on to define typography, colors, pattern, and overall brand mood. 

After we had a solid brand foundation, we moved on to writing the messaging for the website, defining FUTURE SLTP unique selling points, problems solved, and benefits in everyday language.

Then we mocked up the homepage of the website in Sketch, and after going back-and-forth on revisions, built out the full site in Webflow.

The Result

A defined brand that can be used in any number of applications, paired with a beautiful, fast, and search-engine friendly website that accurately reflects the mission of FUTURE SLTP.

It has been an absolute joy to work with Lyndsay to reimagine FUTURE SLTP's branding and the messaging used to communicate the (incredible!) mission of this business. Looking forward to cheering her on as the business continues to grow over the months and years to come!

"From the start of this project, I have been absolutely impressed with Mandy's professionalism, talent, and scope of talent. Hopp Creative had the ability to listen to a vision, thoughtfully combine all of the elements together, and appeal to the target market group of my small business. Mandy displayed excellent communication and responsiveness to the entire project and was transparent when it came to phases of the projects and timelines. As a growing small business, Mandy's attention to detail and ability to synthesize information is unmatched and comes highly recommended."

Lyndsay Palach Shelton, Founder & Transition Specialist at FUTURE SLTP


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